Head of Direct Marketing and Partnership Growth

Purpose of the Role

The Candidate will lead Chubb Singapore’s Direct Marketing business and Growth Partnerships function, driving aggressive expansion by building and executing a robust partnership and ecosystem strategy across Consumer Lines. The role is responsible for accelerating customer acquisition, expanding distribution through embedded insurance and strategic alliances, and positioning Direct Marketing Insurance as a key growth engine. The Candidate will own full P&L accountability, including revenue growth, profitability, and portfolio performance, while identifying new business opportunities across consumer products. Additionally, the role will develop and lead a high-performing team, fostering a culture of accountability, innovation, and commercial excellence to deliver sustainable, customer-centric growth and support Chubb’s transformation into an ecosystem-driven organization.

Key Accountabilities & Responsibilities

1. Business Leadership & P&L Ownership 

• Own and drive the Direct Marketing business P&L, with accountability for revenue growth, profitability, expense management and sustainable business performance.

• Define and execute the Direct Marketing strategy and annual operating plan, aligned with business priorities and growth objectives.

• Deliver sales, Gross Written Premium (GWP), profitability and expense targets while maintaining strong underwriting discipline and customer outcomes.

• Monitor business and portfolio performance to identify opportunities that optimize growth, profitability and long-term value.

• Lead, develop and inspire a high-performing team, fostering a culture of accountability, innovation and commercial excellence.

 

2. Strategic Partnerships & Business Development 

• Develop and execute a partnership growth strategy across banks, financial institutions, fintech's, digital platforms, retailers, affinity groups and ecosystem partners.

• Identify, acquire and onboard strategic partners, leading commercial negotiations and joint business planning.

• Build and manage executive-level partner relationships to drive customer acquisition, revenue growth and long-term value creation.

• Develop innovative insurance propositions, distribution models and ecosystem partnerships that expand customer reach and unlock new growth opportunities.

• Maintain a strong pipeline of partnership opportunities and new business initiatives.

 

3. Direct Marketing, Telemarketing & Digital Growth 

• Lead the execution of integrated customer acquisition and growth strategies across direct marketing, telemarketing, digital and partner channels.

• Partner closely with the Telemarketing Leadership team to maximize campaign effectiveness, sales productivity, lead conversion and customer retention.

• Optimize customer journeys, lead generation and marketing performance through data-driven insights, CRM capabilities and continuous improvement.

• Expand digital insurance distribution capabilities through embedded insurance solutions, digital partnerships and enhanced customer experiences.

• Support the development of new digital products, propositions and growth initiatives to drive sustainable customer and portfolio growth.

 

4. Commercial & Stakeholder Management 

• Deliver business performance in line with P&L objectives, financial commitments and strategic priorities.

• Analyze campaign, partner and portfolio performance to identify growth opportunities and improve profitability and return on investment.

• Manage marketing investments and budgets to maximize commercial outcomes.

• Partner with cross-functional stakeholders including Product, Underwriting, Finance, Operations, Technology and Regional teams to execute growth initiatives.

• Present business performance, strategic insights and recommendations to senior leadership.

Required Skills & Experience

• Minimum 8–12 years of experience across Direct Marketing, Partnerships, Business Development, Consumer Distribution, Insurance, Financial Services, Fintech or related industries.

• Proven track record in acquiring, managing and growing strategic partnerships, with strong commercial acumen and the ability to influence and negotiate at senior levels.

• Demonstrated success in driving revenue growth through direct, digital and partner distribution channels, with strong business development capabilities.

• Experience managing a business or portfolio with P&L accountability and delivering performance against revenue, profitability and expense targets.

• Strong understanding of customer acquisition, lead generation, distribution models and consumer marketing, with a customer-centric and data-driven approach.

• Experience leading multi-channel distribution strategies, including telemarketing, digital marketing, partnerships and ecosystem-based growth initiatives.

• Strategic, entrepreneurial and growth-oriented mindset, with the ability to identify opportunities and execute scalable growth strategies.

• Proven people leadership and stakeholder management experience, with the ability to operate effectively in a matrix, cross-functional environment and engage senior stakeholders.