AVP, Acquisitions and Engagement Manager – Walgreensnew

Role Summary/Purpose:

This role reports to the Marketing Leader and is a key contributor to the Walgreens CRM strategy. It will manage, implement, and measure marketing initiatives that drive in-store new applications and account acquisitions, and will partner with the Lifecycle Leader to execute and manage PLCC lifecycle campaigns.

The role will collaborate with Walgreens Lifecycle, Digital, and Loyalty leaders to ensure efficient, effective, and timely program execution.

This position is open to all U.S. SYF hybrid, hoteling, and virtual hub locations.

 

Essential Responsibilities:

• Lead in-store acquisition and PLCC activation programs (e.g., POS offers, in-store signage, store goals, recognition, and accountability).

• Serve as the primary contact for the Walgreens in-store acquisition and PLCC marketing strategy

• Own in-store acquisition testing and measurement in partnership with Analytics (briefs, targeting criteria, test matrix, timelines, execution, and results analysis).

• Collaborate with Lifecycle, Loyalty, Digital, and Field teams to prioritize and deliver acquisition channel roadmap enhancements.

• Partner with the Lifecycle Leader on shared initiatives (e.g., co-brand campaign setup and execution oversight).

• Implement client marketing campaigns with central teams (Marketing Solutions, Loyalty COE, Legal/Compliance).

• Partner with Engagement, Field Sales, and in-store teams on campaign execution, signage, incentives, and training.

• Act as the team SME for Walgreens Marketing and Legal Reviews.

• Lead end-to-end program development and execution: creative development, campaign workbook setup/approvals, collateral management, legal revisions, and agency/vendor management.

• Manage the internal campaign review process and required approvals (Legal, Compliance, Fair Lending, Loyalty Review Board).

• Maintain campaign tracking and results documentation across Acquisition and Lifecycle; build and manage a centralized repository of campaign summaries/results.

• Ensure strong controls and accuracy for campaign/reward submissions to support clean audits.

• Identify and scale effective marketing techniques and platform capabilities in partnership with central teams.

• Support additional strategic projects and other duties as assigned.

 

Qualifications/Requirements:

• Bachelor's Degree in Marketing, Business or Digital related field OR in lieu of degree, high school diploma/GED and 4+ years of Marketing experience.

• At least two years of marketing or related experience preferably in credit card or financial services.

• At least two years of strong project management experience.

• Ability to travel as needed (~20%). 

 

Desired Characteristics:

• Project management experience

• Deadline driven

• Marketing experience in the financial industry

• Understanding of credit card products and credit marketing

• Familiarity with Loyalty products and campaigns

• Strong problem-solving skills with a demonstrated ability to evaluate situations looping in the cross functional teams

• Outstanding communication, relationship building and collaboration skills

• Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)

• Ability to interact effectively with key client contacts

Grade/Level: 11

                                                                                      

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

                                 

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

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Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

 

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing